M A P +
Map+ follows the concept of maximising Nike's + membership, targeting women living in London, aged 18-30. Progression of this project saw it change into an exercise app with a difference, safe running routes for women. Women using the app are shown three levels of routes to take, with the safest to routes and roads to avoid.
“Growing up in London is weird, when exercising I’m never comfortable about leaving the house and running on the roads. It’s too busy and I am worried about cat callers...”
"... I used to only go to the gym and even then I felt uncomfortable, my mum would always make me message her when I got to places as she was worried I wasn’t safe”